There are many hidden codes used by both magazines within their covers in order to attract a certain audience to their magazines and both contrast each other.
This issue of Vogue follows through in the cover with the sentiment “ageless style” The lady shown as the central image captures the essence of what most women want to aspire to aesthetically. She is classy, sophisticated, beautiful and seems strong through her looks. The colour used for sub/headings fits in with the theme of the magazine. The pastel shade of pink brings innocence to the cover and compliments the central image. Apart from the central image the topic sentences are aimed for female fashionistas of the world. The titles include “womens wardrobe winners” and “the most glamorous women on t.v” The headings show that the magazine is aimed for fashion forward people who are image conscious. I believe the group that would connect with the magazine are both aspirers and suceeders. Aspirers are the group that buy the magazine so that they feel richer and more posh because of it being an expensive magazine and also because of the clothes/gadgets that are displayed within they pages tend to almost always be high priced and designer. I also chose succeeders because they are the ones with the money who are able to afford the products and also are the main audience.
The Health magazine on the left is not totally different to the one aimed at women. It uses bright catchy colours so that the information towards the background is not passed/missed. The image at the front shows a strong, manly, able and fit bodied man. This once again shows that men want to be like that not necessarily him. The key issues and topics that the magazine are covering stand out first, this is also done because they know that it will appeal more to the reader, for example “Burn fat fast” This in size is relatively larger than the others because it’s a key topic that would appeal to men as they are becoming more image conscious and turning into the “metrosexual” man, increasingly. Another difference with the male magazine cover is that there highlighted text is different to what they woman magazine would find important. The mens mag “how to make £250,000 in 10 months” This line is deemed important for a man and would then make them buy the magazine to read the article. “Extra, Free, Bonus” These once again are words that trigger something in a mans mind and would therefore make them buy it. Highlighting key aspects on the magazine makes sure that the most important parts are picked up when someone is to glance across all the magazines, making it the most attractive due to its picture or written text.
