Friday, January 22, 2010

Vogue - Analysis



Vogue attracts a certain audience mainly being the demographics of A, B, C1 this is because firstly of the price and secondly the content that Vogue holds is extremely expensive and high maintenance. This is not favouring everyone or their wallets.
Normally well known magazines will allow their central image to take over the masthead in order to keep all emphasis on the central image however the sharp hues of reds are very predominate which contrast with the subheadings and masthead (soft pink) So in this case it has been reversed and the masthead has been bought forward.
The central image portrays a strong, beautiful and confident woman (Julianna Moore) with the title of “The most glamorous women grown up on screen” This puts forward a message of what women should achieve in order to look immaculate within a certain style, and it also shows what looking after yourself with care and money could achieve as the other articles relate such as “Five women’s wardrobe winners” The mode of address for Juliana Moore is a medium close up, allowing the readers to see the dramatic effects put forth through her pose, facial expression, clothing and makeup, this is highly important because Vogue is a fashion magazine.
The expression at the bottom of the cover “Ageless style” interacts with the central image extremely well because we see Moore’s beauty through her face not her body. She’s covered up which once again shows the type of women that would buy the magazine. We’re able to see a part of her décolletage however not enough to consider the only reason she looks “sexy” is because of her body/assets.
The motif of the colour red connotes. The colours are elegant, graceful and stylish which once again appeals to the target audience and their life styles. The colours connect well with each other and with most gossip orientated magazines their titles, subheadings are the most important in order to captivate their readers however in the case of Vogue the most predominate object is the central image, using such a high and powerful actress allows the readers to grasp how successful the institution is as well as enabling them to see what type of people grace the covers of Vogue.
To the women who buy Vogue, price is not an issue so it would not be the magazine’s top priority to make the price label visible or to stand out (other magazines may use a pug/box out to make sure that the price is visible)

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